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Updated: July 8th, 2008 05:26 PM CDT

Texas Instruments Solves the Software Challenge for OEMs with the Launch of Supported, Optimized Digital Media Software

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via PRNewswire

HOUSTON , March 6 /PRNewswire/ -- Simplifying access to the most advanced, production-ready software for digital media applications, Texas Instruments Incorporated (NYSE: TXN) (TI) today launched a complete portfolio of TI-developed digital media software with published pricing for the mass market. Optimized for TI's portfolio of digital signal processor (DSP) and systems-on-chip (SoC) platforms, TI's productized digital media software, includes encoders, decoders and other algorithms, which can be rapidly integrated into product designs to significantly reduce development cost, risk and years inengineering time, with full support from TI's Authorized Software Providers(ASPs). For a complete list of available software, seehttp://www.ti.com/digitalmediasoftwarepr .

TI's new productized digital media software offering is comprised of acomplete portfolio of audio, video and voice components including up to MPEG-4720p HD encode/decode, H.264 BP encode/decode, and Windows Media Audioencode/decode. Current digital media software offerings support TI's DaVinci(TM) processors, as well as TI's TMS320C6000(TM) and TMS320C5000(TM)DSP platforms, and will be extended to new TI platforms as they are introduced to the market.

With TI's new production-ready digital media software offering and support network, OEMs will have the tested and proven tools they need to focus on product differentiation instead of the development and debugging of software components. Furthermore, customers can easily evaluate this digital media software for free and execute a product license for the components that meet their requirements.

"The Slingbox(TM) that is available on the market today uses the Windows Media 9 encoder, which TI's software team initially developed and tuned for the DSP-based digital media processor that resides in the Slingbox itself,"said Bhupen Shah, co-founder, chief operating officer and vice president of engineering, Sling Media. "By taking advantage of TI's software, our engineering team was able to focus their development efforts on the specific algorithmic and performance optimizations needed for the Slingbox's proprietary streaming technology -- Sling Stream(TM), thereby reducing our time to market by several months for this first product."

High-quality Digital Media Software Products

Each algorithm within the digital media software offering has been developed based on the eXpressDSP(TM) algorithm interface standard and hasbeen rigorously system tested using thousands of test vectors to ensurequality and robustness. Increasing the reliability and quality of the software, TI constantly maintains and updates the software to significantly reduce risk for production schedules. Additionally, OEMs benefit from complete documentation and user guides, which includes usage examples, release notes and datasheets.

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