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Updated: July 8th, 2008 05:26 PM CDT

Texas Instruments Accelerates Development of Digital Video Applications

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via PRNewswire

HOUSTON , Dec. 5 /PRNewswire-FirstCall/ -- Simplifying digital video innovation, Texas Instruments Incorporated (NYSE: TXN) (TI) today announced the availability of the first products based on its DaVinci (TM) technology (announced September 8 , 2005). The new products include two digital signal processor- (DSP) based system-on-chips (SoC), multimedia codecs, application programming interfaces (APIs), frameworks and development tools, all are optimized to enable innovation for digital video systems. These integrated components are the industry's first complete offering of an open platform to enable digital video innovation without requiring extensive digital video expertise. With these DaVinci products, adding digital video to an application becomes as simple as writing to an API, saving original equipment manufacturers months of development time and lowering overall system costs.For more information on these new DaVinci products, seehttp://www.ti.com/thedavincieffectpr .

TI has made this possible by eliminating the complexity of digital video through the integration of hardware and software, allowing developers to build upon existing, production-tested software components optimized for digital video. With the first of many DaVinci products from TI, digital video will be as easy to implement as an off-the-shelf component.

"Texas Instruments' DaVinci technology is very clearly a landmark in consumer electronics," said Chris Crotty , senior consumer electronics analyst, iSuppli Corporation. "We've had an audio revolution; a video revolution is the next step in consumer electronics. It looks like TI is taking care of everything and providing a very complete solution for developers that will enable digital video innovation and the next generation of consumer video devices."

Now Sampling, DaVinci Processors Reduce System Cost

The TMS320DM644x architecture is a highly integrated system-on-chip (SoC) that has absorbed many of the external components required for digital video, dropping hardware bill of materials by as much as 50 percent. Offering up to1080i MPEG-2 decode and up to 720p MPEG-4 simple profile encode, the DM644xdevices are based on TI's performance-leading TMS320C64x+(TM) DSP core, anARM926 processor, video accelerators, networking peripherals and externalmemory/storage interfaces all specifically tuned for video performance. TheTMS320DM6443, tuned for video decode applications, provides all of the processing components required to decode digital video, including both analog and digital video output with integrated resizer and on-screen display (OSD)engines. The TMS320DM6446, tuned for video encode and decode applications, adds video encoding capabilities through a dedicated video processing frontend capable of capturing various digital video formats.

Software Infrastructure Speeds Time to Market

The complete DaVinci software infrastructure, from low-level OS drivers to application APIs, makes it possible for developers to implement digital video without having to focus resources on writing and optimizing codecs or programming a DSP. Initially, based on the Linux Operating System, APIs mask the complex hardware and software details of implementing codecs from developers, enabling them to interchange multimedia codecs without having to modify application code. Optimized video and audio codecs are also available for free evaluation and licensing from TI to simplify and speed customerdesign and decision making.

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