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Updated: July 8th, 2008 05:26 PM CDT

Sony Enters the D-SLR Camera Market With Innovative Technologies to Expand the Creative Possibilities

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via PRNewswire

SAN DIEGO , June 6 /PRNewswire/ -- Sony is jumping into the digital single lens reflex (D-SLR) camera market with today's introduction of the alpha DSLR-A100 system. The system combines advanced SLR features with other Sony digital imaging innovations.

With its 10.2-megapixel APS CCD image sensor, the DSLR-A100 camera is expected to have the highest resolution available in its class. It will be introduced with 19 high-quality Sony lenses, and will be compatible with most of the former Konica-Minolta Maxxum(R) mount lenses. The system will includea wide range of accessories as well.

Sony developed a new Dynamic Range Optimizer image analysis technology to provide exceptional picture quality and natural color reproduction, along witha new Bionz image processing engine. This new engine supports a continuous burst mode for fast-action shooting and performs intelligent power management.

"Our system will be attractive to people who are ready for something beyond what's available in D-SLR cameras today," said James Neal , director of marketing for digital imaging products at Sony Electronics. "Sony enthusiastsw ho want to upgrade from point-and-shoot cameras, as well as former Konica-Minolta digital and film SLR camera users who have already made substantial investments in lenses, will welcome this initiative."

Fight Blur With Your Camera, Not Your Lens

The DSLR-A100 camera is engineered to combat blurry pictures through highlight sensitivity (up to ISO 1600) and Super SteadyShot(R) imagestabilization, a Sony technology that shifts the image sensor to compensatefor camera movement.

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