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Industry News

Updated: March 24th, 2009 09:42 AM CDT

Samsung Unveils European Marketing Strategy, New Products and Directions

via PRNewswire

VIENNA, Austria , March 24 /PRNewswire-FirstCall/ --

- Samsung Electronics Defines Company's European Strategy at First-Ever Samsung European Forum

A new era for Samsung Electronics Co. Ltd., begins in Europe today, with the launch of exciting new products and the announcement of new strategy for the European market. At the first ever Samsung European Forum, Samsung LED TV, the new species of Flat-Panel TVs, makes its official debut in the European market. Samsung is also emphasizing its strategic focus in overcoming the current economic downturn by strengthening relationships with consumers and retailers while exploring B2B opportunities in the enterprise space.

Samsung's evolving strategies and product portfolios will be introduced by new European President & CEO SangHeung Shin, whose vision for the electronics market keynotes an opening press conference today at Samsung's first-ever European Forum, taking place March 24-26 at the Austria Center, Vienna with hundreds of media, dealers and other client partners.

"We aim to grow our European business both by strengthening relationships with key customers and channels and by actively exploring new B2B opportunities," Mr Shin said. "The printer and notebook PC markets, in particular, offer high growth potential."

New Environment for TVs, Notebooks and a Move to the Enterprise

An array of new products will be on display at the European Forum, representing Samsung's strategy of blending innovation with advancement in new markets:

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