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Updated: July 8th, 2008 05:26 PM CDT

Samsung Looks to Fatten Flat Sales

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Electronic News
via NewsEdge Corporation

Samsung Electronics Co. Ltd. is stepping up the marketing of its TFT-LCD (thin film transistor, liquid crystal display) technology within the Americas. The consumer electronics giant?s previous investments ? which have included billions of dollars in R&D, fab building costs and promotion ? are paying off as it is always among the top two in analyst LCD rankings, swapping places with LG.Philips LCD from research report to research report.

Taking its efforts to the next level here in the Americas, Samsung LCD has established specialized sales teams focused on specific markets such as television, mobile displays and computer information technology. It also has appointed Scott Birnbaum, a former Texas Instruments and Sharp executive, as VP of sales for its LCD business.

?LCD panels have been gaining widespread popularity due to technology advancements and what we believe is the industry?s best value proposition, so we have invested in increased resources to meet demand in the Americas? within key markets such as cellular, large screen TV and public information displays,? said Joe Virginia, VP, Samsung LCD business, in a statement.

?Driving demand for flat-panel displays is the widespread adoption of imaging and video technologies, such as digital still cameras, cameras embedded in mobile phones and DVD players, ? added Birnbaum in the statement. ?We are also seeing new applications for LCD panels in printers, information displays in conferences rooms and airports, and MP3 players.?

By year end, the company said it also will invest more LCD resources to expand sales operations in Mexico, Brazil and selected areas of the United States, beginning in the Southwest. Samsung did not give further detail on the planned operations.   Samsung?s established TFT-LCD market presences include the largest operational production line in the world through a partnership with Sony, a Gen-7 line, of which it owns 50 percent plus one share.  It also has completed building a second Gen-7 line, its Line 7-2, which will start operations in April, 2006 ? a large portion of whose production output will be directed toward North America, the company said.

<<Electronic News -- 11/21/05>>


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