Advanced Imaging


Industry News

Updated: July 8th, 2008 05:26 PM CDT

Pixelplus Announces Strategic Design Win from A World Leading Designer and Manufacturer of Hardware, Software, and Electronic Components for Toys and Games

via PRNewswire

SEOUL , South Korea , Nov. 13 /PRNewswire-FirstCall/ -- Pixelplus Co., Ltd.(Nasdaq: PXPL), a leading fabless semiconductor company in Korea that designs,develops, and markets CMOS image sensors for various consumer electronics applications, announced today that the Company obtained a strategic design winto furnish its highly customized PO2010 common intermediate format ("CIF"),PO3030 video-graphic-array ("VGA"), and PO3130 1.3 megapixel 'System-on-a-Chip' ("SoC") image sensors to a world leading designer and manufacturer ofhardware, software, and electronic components for toys and games. Pixelplus will furnish its CIF, VGA, 1.3 megapixel SoC image sensors to this company,which will then assemble and supply completed hardware, software, and electronic components incorporating those image sensors to global first-tier toys and games manufacturers based in the U.S. and also in Europe with whom such company has pre-existing and established business relationships.

This new design win was acquired through the implementation of Pixelplus' recently formulated sales and marketing strategies and reflects the Company's continuing efforts to expand its international operations. With that newdesign win, the Company actively seeks to diversify its worldwide client baseand customer portfolio and effectively expand its business with globalfirst-tier companies engaged in the design and manufacture of mobile camera phones as well as various non-mobile applications, including toys and games.

"This is a memorable milestone in our company's history, as it represents our first design win in non-mobile applications for toys and games," said Dr.S.K. Lee , Chief Executive Officer of Pixelplus. "We are confident that ournew design win with this world leading designer and manufacturer of hardware, software, and electronic components for toys and games will enable us to sustain solid revenue growth starting in the first quarter of 2007 and continuing consistently thereafter. With our increased momentum and synergies gained from this win, we will continue to aggressively pursue separate designwins in the mobile and non-mobile applications markets and look forward toworking very closely with our existing and potential customers on a worldwidebasis to develop our business and technologies in these markets in moving ahead."

With its new design win, the Company expects to engage in the volume production of its CIF, VGA, and 1.3 megapixel SoC image sensors in the fourth quarter of 2006 and shipment of those image sensors in the first quarter of2007.

About Pixelplus Co., Ltd.

Pixelplus is a South Korea-based developer of high-performance, high-resolution, and cost-effective CMOS image sensors for use primarily inmobile camera phones. In addition to mobile phones, Pixelplus provides CMOS image sensors and SoC solutions for use in webcams and notebook embedded cameras, toys and games, and security and surveillance system applications.

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