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Updated: January 12th, 2011 09:49 AM CDT

Pixelplus Announces KC Uppertech to Distribute New Third Generation PlusPixel2™ 'System-on-a-Chip' Image Sensors in China

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via PRNewswire

SEOUL, South Korea , June 19 /PRNewswire-FirstCall/ -- Pixelplus Co., Ltd., a fabless semiconductor company in Korea that designs, develops, and markets CMOS image sensors for various consumer electronics applications, today announced that the Company signed an agreement for KC Uppertech to become the Company's distributor in China , as well as Taiwan , Hong Kong , and Macao . KC Uppertech will be responsible for marketing, distributing, and sales of the Company's new line of products, most notably Pixelplus' PO4010 CIF and PO6030 VGA 'System-on-a-Chip' ("SoC") third generation image sensors.

The PO4010 is designed to be embedded in mobile devices such as third generation ("3G") mobile phones with dual camera functionality. The sensor is based on the Company's PlusPixel2(TM) technology and is one of the industry's smallest and most compact with an optical size of 1/11 inch. The Company developed the PO4010 in response to the increasing demand for ultra-compact camera modules which utilize two image sensors, a CIF image sensor for videoconferencing and a higher megapixel image sensor for digital photos.

The PO6030 is also based on the Company's PlusPixel2(TM) technology (0.13 micron CMOS process). The PO6030 integrates advanced ISP algorithms and refined 3.6 micron pixel array in a 1/6.2 inch optical format, and delivers enhanced image quality in low light conditions. Compared to the Company's earlier generation VGAs, the PO6030's more efficient and ultra-compact chip-size and cutting-edge pixel architecture enable this product to reduce image noise and distortion, display greater color uniformity and consistency, and improve dynamic range and optical performance. With a two-wire serial interface, the PO6030 can be easily programmed to control operating modes with respect to exposure time, frame rate, window size, scaling, sub-sampling, and color matrix to produce high quality images in any operating environment.

Dr. S.K. Lee , Founder and CEO of Pixelplus, commented, "We are excited by the growth prospects for both our PO4010 and PO6030 in Greater China over the coming years. Demand is growing for our cutting-edge products and we are ready to meet the needs of this very attractive market. Our third generation sensors, based on PlusPixel2(TM) technology, provide mobile phone manufacturers with a great sensor for a good value, and we will continue to look for new sales opportunities and new markets for these products."

About Pixelplus Co., Ltd.

Pixelplus is a South Korea -based developer of high-performance, high-resolution, and cost-effective CMOS image sensors for use primarily in mobile camera phones. In addition to mobile phones, Pixelplus provides CMOS image sensors and SoC solutions for use in webcams and notebook embedded cameras, toys and games, and security and surveillance system applications.

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