Advanced Imaging


Industry News

Updated: July 8th, 2008 05:26 PM CDT

Panasonic Adds Pixels and Power to Lumix Digital Camera Line

via PRNewswire

SECAUCUS, N.J., Jan. 31 /PRNewswire/ -- Panasonic today added two new members to its growing family of high performance Lumix digital cameras with the introduction of the DMC-LZ7 and DMC-LZ6. Each camera boasts a 7.2-megapixel CCD, a powerful 6x optical zoom lens (equivalent to 37-222mm ona 35mm film camera) and convenient AA battery operation. Thanks to Panasonic's careful redesign inside and out, both models offer more power, better image control and a new sleek and stylish appearance, yet still are smaller and lighter than previous Lumix models.

All new Lumix models, including the DMC-LZ7 and DMC-LZ6, incorporate Intelligent Image Stabilization, a new camera system that comprises MEGA O.I.S. (Optical Image Stabilizer) and Intelligent ISO Control, together making it easy to capture beautiful photos every time you shoot. With IntelligentImage Stabilization -- MEGA O.I.S. to compensate for hand-shake plus Intelligent ISO Control to prevent motion blur -- Panasonic has taken image stabilisation a leap forward and equipped the new Lumix DMC-LZ7 and DMC-LZ6 with the industry's most advanced countermeasures against blurring.

In addition, the new DMC-LZ7 and DMC-LZ6, which feature impressive bright 2.5-inch and 2.0-inch LCDs respectively, are equipped with the Panasonic Venus Engine III image processing engine that gives them even higher image quality and speedier processing than before. The Venus Engine III, which in the past was offered only in the higher end Lumix models, records at a sensitivity setting as high as ISO 1250 with full resolution, and aids in noise reduction by removing picture noise removed in stages during image processing. And, with its multi-task image-processing capability, the Venus Engine III boasts outstanding response time with shutter release time lag as short as 0.005 second. This fast response makes it easy to capture sudden, spur-of-the-momentshots, and allows for unlimited consecutive shooting.

"Drawing on Panasonic's vast expertise in consumer electronics, Panasonic is committed to creating a new photographic culture by introducing innovative, high-performance cameras and other advanced digital imaging products," said Alex Fried , National Marketing Manager, Imaging, Panasonic Corporation of North America . "As consumers demand more from their images, Panasonic is committed to bringing powerful advanced features to our entire camera line. From Intelligent Image Stabilization to new processing engines, and from a sleek new design to powerful zoom, the DMC-LZ7 and DMC-LZ6 offer top of the line features in a small compact package."

Both the DMC-LZ7 and DMC-LZ6 offer a range of features that enhance usability and add convenience to digital imaging including: Quick Setting that allows users to quickly and easily access and set the functions used most often, Easy Zoom that shifts the lens instantly to full 6x zoom power at the touch of a dedicated button, and Date Stamp that include both date of photo, day of trip or age of person in the image itself.

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