Advanced Imaging


Industry News

Updated: July 8th, 2008 05:26 PM CDT

On2 Technologies and Texas Instruments Collaborate on Video Devices Providing Optimized Codec Performance

via PRNewswire

TARRYTOWN, N.Y., Nov. 26 /PRNewswire-FirstCall/ -- On2 Technologies(Amex: ONT), a leader in video compression solutions, announced today anextensive agreement with Texas Instruments (TI), under which the two companieswill collaborate on technology to implement On2's industry leadingTrueMotion(R) VP6(TM) and VP7(TM) video compression formats on TI's industryleading OMAP(TM) Platform and DaVinci(TM) technology for mobile handsets anddigital video applications.

"This is a far reaching agreement in that TI's technology leads theindustry for mobile handsets and IP video devices," said Bill Joll, presidentand CEO of On2 Technologies. "What this means for On2 and the market ingeneral is that VP6 and VP7 based cross platform high-quality video will beavailable for a wide range of mobile, IPTV, and web video devices."

Under their agreement, the two companies will share technology anddevelopment resources allowing TI to optimize VP6 and VP7 codec performancefor different applications with TI's development partners and community.Earlier this year, On2 became a TI development partner, further extending theavailability of VP6 and VP7 codecs to TI's development community.

"On2's video compression is setting the trend for a lot of applications inmobile handsets, web video, real time video conferencing and others, and theneed for devices to support such applications is growing," said CharlieGonsalves , DSP Third Party Network marketing manager, TI. "Through thisagreement we anticipate acceleration of availability of highly optimizedsolutions that our customers can leverage to bring to market applicationsbased on TI's technology."

On2 is a leading developer of video compression software and solutionswith more than 1 billion deployments worldwide. Through the use of On2's VP6technology in Adobe(R) Flash(R) Player 8 and 9, On2's VP6 technology hasbecome a de-facto web video standard, and is widely used by leading web videosites and user generated content and social networking services. The On2 VP7codec, the latest generation of the company's TrueMotion codecs, is used inpioneering applications such as Skype(TM) video conferencing and AOL AIM(R).

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