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Updated: June 22nd, 2009 09:49 AM CDT

OmniVision Delivers 5-Megapixel Solution to DSC/DV Camera Market

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via PRNewswire

1.75 micron OmniBSI technology delivers best-in-class still capture and 1080p full HD digital video

SANTA CLARA, Calif. , June 22 /PRNewswire-FirstCall/ -- OmniVision Technologies, Inc. (Nasdaq: OVTI), a leading developer of advanced digital imaging solutions, today announced the OV5653, its latest 5-megapixel solution for the DSC and digital video market. The OV5653, based on the company's latest 1.75 micron OmniBSI(TM) technology, delivers the industry's best low-light sensitivity of >1400mV/(lux-sec) - a 40 percent improvement over frontside illumination technology - and a 2x improvement in signal-to-noise ratio (< 70lux)*. Ideal for both 5-megapixel digital still cameras (DSC) and digital video (DV), the OV5653 delivers 720p at 60 frames per second (fps) and full HD 1080p at 30 fps, resulting in vivid still and video images, even in the most challenging lighting conditions. In a related announcement today, the company announced its OmniBSI 1.75 micron OV5650 and OV2665 devices, designed specifically to address the mobile phone market.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090622/SF35690)

"Demand for full-HD quality images and video in pocket sized cameras is on the rise, as more and more consumers share content over the Internet," said Devang Patel , senior staff product manager of DSC Marketing at OmniVision. "Our OV5653 is ideally suited for this type of application that requires superior image quality and low power consumption in a small form factor."

Although traditionally CCD dominated, the DSC and digital camcorder market is making the shift towards CMOS technology. Demand for CMOS image sensors is projected to triple by 2013, according to TSR, an independent industry analyst firm. "By combining superior image capture in all lighting conditions with the full HD capabilities required in emerging handy HD cams, OmniVision is well positioned to capture a good percentage of the overall CMOS market opportunity," said Testsuo Omori, senior analyst at TSR.

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