Advanced Imaging


Industry News

Updated: July 8th, 2008 05:26 PM CDT

MagnaChip Launches High Resolution QVGA LCD Driver Chip for Mobile Phones

via PRNewswire

SEOUL , South Korea , July 17 /PRNewswire/ -- MagnaChip Semiconductor Ltd.,a leading global designer, developer and manufacturer of image sensor solutions, mixed-signal and digital multimedia semiconductors, today,announced the launch of its one-chip, high resolution LCD driver solution for high end mobile phones, Digital Media Broadcasting (DMB) and mobile TV phones.

The LCD driver chip (MC2TA7501) product offering supports high resolutionat QVGA level (240x320) and is 30% smaller than existing MagnaChip QVGA chipsets. The product supports RGB interface from 6 bit to 18 bit and MPU interface at 68/80 modes, applicable for high end mobile phones and DMB devices. The LCD chip offers minimum power consumption and 260,000 colors.

Davis Mok , Vice President of Small DDI Marketing in MagnaChip's Display Solutions Division, commented, "As DMB broadcasting services move increasingly into the mainstream, and as mobile phones advance further, there is a growing demand for phones with QVGA LCD. MagnaChip developed this third generation one-chip solution with a dramatic size reduction by integrating two chip sets into one. As QVGA is forecasted to account for 20% of the total market next year, this one-chip solution is expected to be a key revenue generator for MagnaChip given its size benefit and cost competitiveness. Additionally, the one-chip LCD solution is MagnaChip's first product with EEPROM memory, which provides our customers with additional flexibility vs. current offerings."

About MagnaChip Semiconductor

MagnaChip Semiconductor is a leading designer, developer and manufacturer of mixed-signal and digital multimedia semiconductors addressing the convergence of consumer electronics and communications devices. We focus on CMOS image sensors and flat panel display drivers, which are complex, high performance, mixed signal semiconductors that capture images and enable and enhance the features and capabilities of both small and large flat panel displays. MagnaChip also provides wafer foundry services utilizing CMOS highvoltage, embedded memory, analog and power process technologies for the manufacture of IC's for customer-owned designs. MagnaChip has world-class manufacturing capabilities and an extensive portfolio of approximately 11,900 registered and pending patents. As a result, MagnaChip is a valued partner inproviding leading technology solutions to its customers worldwide. For moreinformation, visit .

CONTACTS: In Korea: In the U.S.: Youngjae Chang, PR Manager David Pasquale, EVP at The Ruth Group Tel: 82-2-3459-5884 Tel: +646-536-7006

SOURCE MagnaChip Semiconductor Ltd.

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