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Updated: July 8th, 2008 05:26 PM CDT

MagnaChip Builds AMOLED Leadership through Small and Medium AMOLED Driver IC Line-up

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via PRNewswire

SEOUL , South Korea , Sept. 6 /PRNewswire/ -- MagnaChip Semiconductor Ltd.,a leading global designer, developer and manufacturer of image sensorsolutions, mixed-signal and digital multimedia semiconductors, released amedium-sized AMOLED driver IC, following its success at mass producing small-sized AMOLED display driver IC solutions earlier this year.

The chip-maker has focused on building leadership in AMOLED technology,which has been identified as a high potential technology for the displaysolutions market in light of the increasing demand for high resolutionproducts. MagnaChip has developed and mass produced an AMOLED driver IC formobile phone applications, with high resolution and next generationinterfaces, and WQVGA and Mobile Display Digital Interface (MDDI). Followingthis product, MagnaChip extended its product line-up to produce a medium-sizedAMOLED driver chip for mobile handset applications, which offers distinctivefeatures such as the MDDI interface, smaller output offset variation,automatic brightness control and automatic current limitation.

MagnaChip expects to continue this product line expansion going forward,by adding large display drivers to its AMOLED offering. To support theseefforts, the Company has set-up a dedicated team for the development of small-to large-sized AMOLED driver IC products.

Davis Mok , Vice President of Marketing in MagnaChip's Display SolutionsDivision, commented, "MagnaChip continues to strengthen its AMOLED driver ICline-up and has already established a system for rapid delivery to increaseour customer support and flexibility. MagnaChip will continue to invest inbuilding AMOLED technology leadership, as this market is expected to provide aunique growth opportunity going forward given recent technology trends andconsumer demand for high resolution products."

About MagnaChip Semiconductor

MagnaChip Semiconductor is a leading designer, developer and manufacturerof mixed-signal and digital multimedia semiconductors addressing theconvergence of consumer electronics and communications devices. We focus onCMOS image sensors and flat panel display drivers, which are complex, highperformance, mixed signal semiconductors that capture images and enable andenhance the features and capabilities of both small and large flat paneldisplays. MagnaChip also provides wafer foundry services utilizing CMOS highvoltage, embedded memory, analog and power process technologies for themanufacture of IC's for customer-owned designs. MagnaChip has world-classmanufacturing capabilities and an extensive portfolio of approximately 8,500registered and pending patents. As a result, MagnaChip is a valued partner inproviding leading technology solutions to its customers worldwide. For moreinformation, visit www.magnachip.com.

SOURCE MagnaChip Semiconductor Ltd.


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