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Updated: July 8th, 2008 05:26 PM CDT

LUMIX DMC-L1 Breaks New Ground: Panasonic's First Digital SLR Camera with Interchangeable Lens

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SECAUCUS, N.J., Feb. 26 /PRNewswire/ -- Panasonic is pleased to announce the development of our first interchangeable-lens digital SLR camera, theL UMIX DMC-L1. State-of-the-art digital and optical technologies developed for our compact digital cameras have been crystallized to make LUMIX a top camera brand while helping establish a new photographic culture for the digital age. Panasonic is drawing on these leading technologies, and the emotional excitement of true-to-life photographic images, as we announced in our entry to the digital SLR market in 2005.

The DMC-L1 being introduced today is an entirely new kind of digital SLR camera. It is operated much like a traditional film camera but provides a variety of innovative features that increase the fun of shooting photos. While the DMC-L1 is digital, it has a classic design that will remind users of traditional analogue cameras. These characteristics, together with a shutter speed control dial on the camera body and an aperture ring on the LEICA DVARIO-ELMARIT 14-50mm/F2.8-3.5 lens (also being introduced), distinguish the DMC-L1 from conventional digital SLRs in both design and operation.

Because it is digital, the DMC-L1 can offer features such as a full-time Live View function through the large 2.5" high-resolution LCD, which offers a shooting style different from conventional digital SLRs that have only anoptical view finder. The full-time Live View is made possible by the new LiveMOS sensor, developed using Panasonic's original Maicovicon(TM) technology. Used in the DMC-L1, the 4/3-type Live MOS sensor with 7.5 million pixels provides both the outstanding image quality of a CCD and the low energyconsumption for which CMOS sensors are known. The DMC-L1 also incorporates the Venus Engine III image processing LSI, which teams up with the Live MOS sensorto achieve stunning picture quality and responsive performance, with features such as rapid consecutive shooting.

The DMC-L1 further incorporates a Supersonic Wave Filter that serves as adust reduction system, so you don't have to worry about dust entering the camera during lens changes.

The LUMIX DMC-L1 debuts as a state-of-the-art digital SLR camera that maintains the intuitive control and operability of familiar analogue cameras, unlike digital SLRs that simply offer extended functions and specifications. The DMC-L1 is a finely crafted, truly satisfying camera that makes it easy for people who have never even used a digital single lens reflex camera to take beautiful shots and gives professionals a powerful tool for creating photographic masterpieces that visually express the emotions of their subjects.

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