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Updated: November 6th, 2009 04:17 PM EDT

Iteris Ships Over 150,000 Machine-Vision Sensors Worldwide

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Iteris Inc. (Santa Ana, Calif.) (NYSE Amex: ITI), a leader in the traffic management market that focuses on the application and development of advanced technologies, announces that the Company has shipped over 150,000 machine-vision sensors to public and private sector clients worldwide. Iteris' sensors have been deployed throughout the United States, Asia, Latin America, Europe, and the Middle East.

Iteris' proven video-analytics technology, consisting of sophisticated algorithms, software, and special purpose hardware, create leading products that collect, process, and analyze real-time video images to help reduce traffic congestion and enhance driver safety. Iteris' advanced image processing technology is used in the Company's Vantage product line to detect vehicle presence, count, speed, occupancy, and other traffic data used in traffic management systems. It is also used in Iteris' AutoVue Lane Departure Warning system, which recognizes the difference between the road and lane markings, and warns motorists if they are inadvertently drifting out of their lane.

"Iteris is a pioneer in the industry, utilizing machine-vision technology to help improve the mobility and safety of our surface transportation systems. With this milestone, Iteris has demonstrated our leadership in delivering proven, leading-edge technologies that improve the quality of life on a global scale," said Mr. Abbas Mohaddes, president and chief executive officer of Iteris. "We are extremely pleased with the adoption of our technologies and anticipate that they will directly contribute to the ongoing advancement of traffic management systems and vehicle safety worldwide."

About Iteris, Inc.

Iteris Inc. is a leader in the traffic management market focused on the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion, and improve the safety of surface transportation systems infrastructure. Combining outdoor image processing, traffic engineering, and information technology, Iteris offers a broad range of Intelligent Transportation Systems and driver safety solutions to customers worldwide. Iteris is headquartered in Santa Ana, California, with offices throughout North America, Europe, and Asia. Investors are encouraged to contact us at 888-329-4483, or at www.iteris.com .

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," "can" and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the performance, acceptance and expected benefits of our technology including our Vantage and AutoVue Lane Departure Warning Systems, our market opportunities both domestically and abroad and our strategies and our future prospects. These statements are subject to change and we undertake no obligation to revise or update publicly any forward-looking statements for any reason. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

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