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Updated: December 3rd, 2008 07:43 AM EDT

IDT's New Web Site Parallels Precision of Its Cameras

Integrated Design Tools, Inc. Launches Site Rich in Functionality

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IDT Press Release

Tallahassee, Fla. — Integrated Design Tools, Inc. (IDT) officially launched its new Web site Nov. 12, marking the culmination of many recent milestones for the company. A leader in high-speed digital imaging, lighting and integrated solutions, the redevelopment of IDTVision.com allows IDT to better communicate its sophisticated product line, according to CEO Dr. Luiz Lourenco.

"This launch is part of our continued effort to provide the best in functionality at every level," said Lourenco. "With breakthrough product announcements and the integration of the Redlake brand into the IDT family, this was the ideal time for a site transformation."

In order to accomplish the task, IDT looked to 3W Studios, an award-winning Web design team headquartered in Tallahassee, Fla. The team, led by studio director Jeremy Spinks, took an integrated approach, working hand-in-hand with IDT to navigate challenges associated with doing justice to the capabilities of such high-level equipment.

According to Spinks, the "look and feel" of IDTvision.com intends to parallel the "exquisite simplicity" found in IDT's products. The site now allows IDT to easily make product announcements and provides highly technical product descriptions in a painless format. In order to demonstrate the versatility of IDT's digital imaging, a video gallery gives audiences a glimpse at what cameras can offer automotive testing, machine vision, military testing and digital cinema.

"The site is a perfect combination of design, programming and marketing," said Spinks. "With seamless branding, we have achieved a clean, well executed design with the use of captivating multimedia elements."

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