Advanced Imaging


Industry News

Updated: September 17th, 2008 10:20 AM CDT

Ford Flex Partners With Esquire and E Ink to Present First-Ever Digital Magazine Cover

via PRNewswire
-- The 75th Anniversary issue of Esquire magazine makes history with the first-ever digital cover. The inside front cover also uses moving electronic imagery to showcase the new 2009 Ford Flex. -- With its futuristic design and advanced technologies, the Ford Flex connects perfectly with the theme of Esquire's 75th Anniversary issue, "The 21st century begins now."

DEARBORN, Mich. , Sept. 8 /PRNewswire/ -- Today, in celebration of its 75th Anniversary, Esquire Magazine and the new Ford Flex make publishing history with the first-ever digital cover. The magazine merges print and electronic technology in a first-of-its-kind electronic cover that represents the best-in-class technology available from the Ford Flex crossover.

The ground-breaking cover of the October issue of the magazine and the double-page advertisement for the Flex inside the front cover of Ford's newest crossover "electrifying the night" give the illusion of moving words and images, courtesy of flexible electronic display technology produced by E Ink, the same company that developed the technology used in's e-book device, the Kindle. The display provides an exceptional reading experience on an electronic screen that looks and feels like paper.

"This cover is both a breakthrough for magazines and an expression of the theme of our anniversary issue," said David Granger , editor-in-chief, Esquire. "The entire issue of the magazine is devoted to exploring the ideas, people and issues that will be the foundation of the 21st century," he said.

"The Esquire E Ink magazine showcases technology that is changing the media landscape," she said. "Flex offers similar game-changing technology, such as SYNC and SIRIUS Travel Link, which is clever enough to find you the cheapest gas in your area and direct you to that filling station. Flex is a daring type of vehicle that comes to life when you see it moving," said Raghavachari. "Our target customers like both print and digital communications and this is a really cool way of bringing the two media together."

Esquire will distribute 100,000 issues with the special cover - each with a built-in battery that will keep the display active for as long as six months -- on newsstands. The magazines are available at Borders, Barnes & Noble and select newsstand vendors.

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