Advanced Imaging


Industry News

Updated: July 8th, 2008 05:26 PM CDT

Flextronics and HP Enhance Mobile Phone Image Quality

via PRNewswire

SINGAPORE , Nov. 14 /PRNewswire-FirstCall/ -- Flextronics Components Group,a division of Flextronics (Nasdaq: FLEX), and HP (NYSE: HPQ) (Nasdaq: HPQ)today announced a five-year technology collaboration agreement to help mobilecamera phone users capture photos with the same high quality they achieve fromtheir digital still cameras.

As part of the agreement, HP will provide an exclusive license of itsimage processing technology to Flextronics for use in camera modules, inreturn for a royalty.

Originally designed for the award-winning HP Photosmart digitalcameras,(1) HP's image processing technology will correct and enhance digitalimages in Flextronics-designed and -manufactured camera modules.

Flextronics' Components Group, one of the world's largest camera moduledesigners and manufacturers, will embed the technology into mid- andhigh-range camera-enabled mobile devices that will produce significantlyhigher quality photos compared with today's camera phones and mobile devices.

"We look forward to providing our OEM camera phone customers with an evenhigher level of image processing technology at an affordable cost and arethrilled to be HP's camera module partner," said Mike Burger , president,Flextronics Components Group.

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