Advanced Imaging


Advanced Imaging Magazine

Updated: January 12th, 2011 09:49 AM CDT

Plazamedia and Vizrt Show Germany’s First Real-time 3D Stereoscopic HD Virtual Studio

Courtesy Vizrt
Plazamedia and Vizrt unveiled Germany’s first real-time 3D stereoscopic HD studio.

Plazamedia’s HD virtual studio is based on two Vizrt products: Viz Virtual Studio and the Viz Engine real-time rendering engine. Both systems are capable of creating real-time graphics both in SD as well as HD. In addition, Plazamedia worked closely with other leading virtual studio vendors—including Thoma, Technocrane, and Infitec.

“We pride ourselves on having possibly the most innovative virtual studio capability, which is why we added our new HD virtual studio,” said Florian Nowosad, CEO of Plazamedia GmbH.  “But our Open House was an opportunity to show our customers that 3D HD virtual studio capability has arrived, and it’s now the cutting edge of realtime TV graphics effects.  We’re the first in Germany with a HD virtual studio, and we’ve set the bar even higher by showing stereo 3D HD virtual studio production—both of which are exciting new ways of keeping TV viewers engaged.”

Vizrt’s Lang added, “This is definitely not a one-off. Some of Vizrt’s customers such as ESPN, NFL and BSkyB have already been on air with Stereo 3D content, and we see this as a future growth market for Vizrt.  Broadcasters just require proof that this technology is ready for prime time. With Plazamadia’s HD 3D virtual studio, we’ve demonstrated that 3D production is indeed a valid option.”

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