Advanced Imaging


Advanced Imaging Magazine

Updated: January 12th, 2011 09:49 AM CDT

Orad MVP Gives U.S. Open Tennis Fans Frame-bY-frame View of Champions in Motion


The millions of fans who watched the 41st U.S. Open tennis tournament on television in September saw more clearly what puts a top player on top because CBS Sports deployed Orad's (Kfar-Saba, Israel) MVP (Motion Video Play) graphics system with Flow Motion. Flow Motion tracks onscreen objects and freezes action, using frame overlays to show their positions. For the U.S. Open, the system revealed quickly and clearly to viewers the frame-by-frame kinetics of the match, enabling ready understanding of the moves it takes to make a champion. Specifically, CBS used Flow Motion to track the distances players ran during rallies, as well as the path of a player or the ball on selected shots such as service aces.

"Whether it's the Beijing Olympics, the MLB All-Star game, or the U.S. Open, Orad solutions are being deployed by leading broadcasters to help viewers understand and appreciate the accomplishments of elite athletes all over the world," said Avi Sharir, CEO and president of Orad Hi-Tec Systems. "Orad's MVP with Flow Motion makes it easy and fast for a broadcaster like CBS to significantly enhance the viewer's experience."

Orad Hi-Tec Systems Ltd., is a leading provider of broadcast graphics solutions. The company's MVP is a turnkey platform that provides comprehensive video and graphics enhancements to distinguish the broadcast of any sporting event. SD and HD compatible, MVP can be used for live productions and highlight shows, and supports up to 16 different cameras. 

The Flow Motion feature allows chronoscopic display of selected objects during replay. That means the viewer sees a shadowed display of the object, enabling a vivid view of its path. Flow Motion can be used on any type of object—a tennis player's feet, a baseball player releasing a pitch or a running back heading downfield.

MVP features include magnifying glass, effectively a super-tight zoom that enables a viewer to see for himself whether a controversial call was right; and a Telestrator, which enables commentators to illustrate with a freehand drawing how a play progressed over time. MVP also incorporates full design capabilities for 2D/3D graphic elements as well as the ability to import objects from 3D Max and Maya. Its built-in element library includes animated players and ball-highlight elements, 3D animated arrows, trajectories, and various magnifiers. Elements also can be customized by individual broadcasters.

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