Advanced Imaging


Advanced Imaging Magazine

Updated: July 8th, 2008 05:26 PM CDT

Where Price Meets Power

The Consumer Imaging Market and Color Machine Vision

By Keith Reid

That general theme carries through our article "Practical Color Machine Vision," where a single-chip solution using a CMOS sensor (technology previously driven largely by consumer needs) is becoming an inexpensive, but entirely effective solution for many color machine vision applications. Of course, more sophisticated CCD and three-chip solutions remain essential in a range of applications.

Conversely, our Management Column focuses on the supply chain, or more accurately the value chain, where price is not necessarily as big of an issue for our readers as knowledgeable, conscientious service. It's been said in these pages that software is increasingly the differentiator among many hardware products, but it could equally be stated that technical competence and quality customer service provides that same differentiation.

Ultimately, if a digital point-and-shoot camera turns out to be buggy, the worst that is likely to happen is the loss of some vacation images. If a specialized imaging system has similar failures, the results can cost millions of dollars or even lives. The technologies and professionals serving these markets should, and overwhelmingly do, earn the premium they receive for meeting these demanding requirements.

Keith Reid
Editor, Advanced Imaging

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