Advanced Imaging


Advanced Imaging Magazine

Updated: July 8th, 2008 05:26 PM CDT

Tracking Crates by the Thousands

ImageID Ltd.
The Rentacrate facility handles thousands of crates a month. Helping to track these crates is the Visidot system.
ImageID Ltd.
An automatic identification and data capture system can track crates through these data matrix such as this.

Each month, thousands of deliveries and collections are made by Rentacrate (London). Keeping track of them, and proving to the customer that they can be tracked, was a difficult job until the company turned to an automatic identification and data capture system.

Rentacrate purchased a Visidot Automatic Identification and Data Capture (AIDC) system from ImageID Ltd. (Tel Aviv, Israel). The system provides Rentacrate the ability to demonstrate to its customers a system for achieving full asset visibility and end-to-end traceability. Visidot can identify and decode hundreds of unique standard barcodes simultaneously in a single read.

Rentacrate tracks returnable crates within its own depot network using sophisticated inventory systems, but was looking for a comprehensive and automated traceability platform to offer its clients, notably those with fast-moving and high quantity products, in food production and retail distribution. The company carries out more than 5,000 deliveries and collections every month.

John Mitchell, Rentacrate’s sales and marketing director, says, “Using the Visidot system at the London depot, we can demonstrate 100 percent reading accuracy. That is the basis for more efficient operations for Rentacrate and enables full product traceability for our customers. Customers who have seen the system are excited about the ability to achieve higher accuracy in their logistics operations and turnkey compliance with traceability rules like the European Food Law.”

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