Advanced Imaging


Advanced Imaging Magazine

Updated: January 12th, 2011 10:01 AM CDT

The Wow! Factor at SID Show

Display innovations turn heads in L.A.

By Barry Hochfelder

I heard someone exclaim an excited "Wow!" many times during the Society for Information Display show last month at the Los Angeles Convention Center. Some of the exhibits were spectacular enough to make up for the horrible L.A. traffic.

Several "Wow!" moments occurred in the booth next to ours. Lumus Ltd. (Rehovot, Israel) was showcasing its Video Eyeglasses. Person after person would stop and don the eyeglasses to see a clip of "Finding Nemo." The "Wow!" came when they saw the effect of viewing a 60-inch screen when they looked out 10 feet or a 600-inch screen at 100 feet. The little fish was a lot easier to find on that display.

The key to the VGA glasses is Lumus' Light-Guide Optical Element, a disruptive technology that enables the ultra-thin lens to overcome the thickness of conventional optics and diplay the high-resolution, full-color images. There also is a 3D version. For more, visit

Another display drawing oohs and ahs was Samsung's 82-inch LCD panel with ultra-definition (3,840 x 2,160 pixels) resolution at 120Hz refresh rate that minimizes the blurring sometimes experienced at 60Hz. Color saturation is 150 percent, based on the NISC standard of 100 percent, thanks to an RGB LED backlight. It has 1.07 billion colors, brightness of 550 nits and a 100,000:1 contrast ratio. Show Nemo on that baby and the kids will want to dive right in!

Many vehicles today use LCDs to display GPS navigational maps, vehicle information, rear-view camera images and other controls. The display typically appears above the stereo and heater on the vehicle's center stack. Digital Dash, Ltd., (Hamilton, Ontario), was showing its Reconfigurable Tactile Display that, in effect, is the entire center-stack area of the instrument panel. The center stack and display within it become one and the same. Using camera, projector and display and control surface, a multifunctional control interface integrates telematics and electronic functions.

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