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New Internet Trends in the World of Microscopy
As microscopists made the transition from microscope to computer-assisted imaging, they quickly saw the advantages of the Internet. These days, microscopists are using the Internet to learn about—and shop for—new instrumentation online...
by Barbara Foster
The world of computers
and microscopes collided aggressively in the mid 1980s. The subsequent
expansion of this cooperation to the Internet opened new methods for pursuing
research and scientific information. Microscopy/Marketing & Education,
Inc., (MME) a strategic consulting group serving microscopy and related
imaging arenas, has been tracking the impact of the 'Net on these technologies
for the past five years.
MME recently released encouraging new findings from Microscopy & Microanalysis 2002 (M&M), the annual meeting of the Microscopy Society of American (MSA) and the Microbeam Analytical Society (MAS).1 According to MME, trade shows like this one are ideal for conducting market research because they collect an audience of knowledgeable end-users who participate seriously in their surveys. Nearly 20% of the scientific attendees contributed to MME's 2002 study.2
Internet use for equipment evaluation and purchase is growing