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Advanced Imaging Magazine

Updated: July 8th, 2008 05:26 PM CDT

Mixed Signal

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PERSPECTIVE

Mixed Signal

by Len Yencharis

October 2003

Depending on your point-of-view, we are either in a recovery mode or still fighting our way out of the economic doldrums. A recent news story related a report of weaker-than-forecast orders for manufactured durable goods against another showing a pick-up in the lackluster jobs market, which is clearly a case of sending out a mixed signal.

The U.S. government report continued to state that orders for factory goods expected to last three years or more fell 0.9 percent in August, according to the U.S. government. It was the first decline since April and defied forecasts of a 0.6 percent rise, suggesting a pickup in manufacturing may not be as strong as expected.

Diversify is the name of the game. Take a quick look at what's happening in other sectors on the electronic imaging markets. Bob Alu's insightful article on page 10 points to new emerging markets where the big vendors such as IBM, Perkin Elmer, HP and others are already staking out market segments. It is never too early to enter an emerging market.

A good example is what Symagery Microsystems has done with core competencies in image-based information capture, illumination design and systems integration. It has succeeded by taking a long hard look at their future in machine vision and then looking elsewhere. They will continue on with their technical excellence, but expand the market opportunities. By applying a broad range of software and application development tools to their core competency high-performance Megapixel resolution sensor technology, the firm is expected to challenge market makers such as Symbol Technologies with a sound marketing strategy. Yes, they will continue to supply sensors to camera vendors who sell into the machine vision market place for the typical 100 to 200 camera order, but the volume opportunities lie elsewhere.

WELCOME
I would like to welcome the newest member of the editorial advisory board. Gooitzen and I worked together for a brief period in Peter Burt's legendary Pyramid Vision processing group. Our community is nearly complete and I hope to find better economic news in Stuttgart.

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