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The Progress-and the Needs
by Barry Mazor
February 2002Philippe Sanchez, Getty Images.
Marketing of archival, stock or made-to-order images has certainly changed radically
over the past decade. But for a few media adventurers and reserachers,
in satellite imaging for instance, that was still the "transition
from stock photos and footage" period. The few marketers offering
digital images for professional use were talking about proprietary formats
or the new—and slow-to-be-accepted—concept of CD-ROM collections
as the means of delivery. There was a slew of companies in the field—and
very few were in the posititon to market across borders.
Today, after a technological evolution and a good many mergers and acquisitions, this is a digital business, largely online—dominated by a handful of well-known names that tend to work on a global basis—with all the new issues those raise. This month, we turn to some of the key players for this updating discussion.