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Updated: January 12th, 2011 09:49 AM CDT

'Digital' Bank Uses Signage Displays to Help Interact with Customers

ING DIRECT USA
ING DIRECT USA, the nation's largest direct bank, has installed digital signage from Rise Vision at its new Chicago café location.
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Rise Vision, Inc., (Shawnee, Kan.), a provider of web-based content management software for control of digital signage networks, announced that ING DIRECT USA, the nation's largest direct bank and part of Netherlands-based ING, has installed Rise digital signage at its new Chicago café location. ING DIRECT creates unique concepts for each of its café locations, and chose a variety of digital signage displays to build customer interaction.

The new Chicago café features a series of seven LCDs operating as one cohesive unit facing the street, which enables passers-by to see a variety of information on mortgage rates, bank products, or even the café's daily coffee drink specials. The LCDs are networked using multi-display graphics cards developed by Matrox Graphics Inc., (Montreal) each of which can control the output of up to four LCD screens. ING DIRECT can configure the Matrox QID cards to display a different graphic on each screen, or to synchronize the screens so that one large graphic stretches across all screens.

Displays located on the inside walls of the café feature plasma screens that network with an LCD touch screen to enable customers to watch interactive tutorials.

"The digital signage displays serve as a dynamic billboard that enables customers to get our complete message from the street, and which embody our principals of high marketing combined with high technology," says Shaun Rowley, manager of the Chicago Café. "We worked with Rise to customize the displays to show information that our customers are interested in—they were very innovative and understood our customers' needs."

ING DIRECT connects with customers online and via phone and mail. Its cafés enable customers to use computer terminals to conduct banking transactions, meet with other customers, and enjoy a cup of coffee.

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