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Advanced Imaging Magazine

Updated: January 12th, 2011 09:49 AM CDT

Andor Technology Strengthens Position in the Chinese Market

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Andor Technology plc (Belfast, Northern Ireland), a leader in scientific imaging and spectroscopy solutions, announces a strengthening of its position in the Chinese market with the first installations of its "Revolution" confocal microscopy systems at universities in Hefei and Wuhan.

Building on 10 years of experience selling into China through its distribution channels, Andor launched its direct presence in 2006 by opening an office in Beijing. Since then the company has established itself as a trusted vendor with a growing customer list made up of the country's leading research institutes and universities. Andor Asia-Pacific Manager, Philip Moore, said "Our capacity to innovate and adapt our products and systems to local demand has been a major factor for our Chinese customers. Since we expanded our business here and developed a local partnership with Titan Electro-Optics Co. Ltd, we've seen our sales more than treble. China is a very important market for our expansion in Asia and we're delighted that our foresight has paid dividends and established Revolution as the reference for innovative confocal systems."



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