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``They're betting that there is a market for this high-end device,'' she said. The company will compete with video chip makers such as Texas Instruments, Broadcom, LSI Logic and ST Microelectronics. It will also face off against Sunnyvale start-up Mobilygen, which expects to unveil a similar chip. Ambarella is likely to garner attention because of the pedigree of its founders.
Kohn and Wang worked together at C-Cube Microsystems, where they were key to launching the company's broadcast video encoder chips. They left to create Afara Websystems, a microprocessor company that Sun Microsystems bought in 2002. Sun adopted Afara's approach, creating a chip that could process 32 different programs simultaneously, and this month launched a long-awaited server based on the Afara technology.
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