Advanced Imaging


Industry News

Updated: January 12th, 2011 09:49 AM CDT

OmniVision Enables Next Generation of Camera-Based Driver Assistance Applications

via PRNewswire

Company bolsters leadership position with delivery of latest solution designed to meet increasing demand for back-up camera and blind spot detection applications

SANTA CLARA, Calif. , April 20 /PRNewswire-FirstCall/ -- OmniVision Technologies, Inc. (Nasdaq: OVTI) a leading developer of advanced digital imaging solutions, today unveiled its latest AutoVision imaging solutions, designed to address the automotive industry's demand for more vivid imaging in driver assistance applications such as back-up camera and blind spot detection systems. The ultra-compact 1/4 inch OV7960 and OV7962 delivers exceptional low-light performance (<0.01/lux) in the world's smallest automotive qualified package - up to 50 percent smaller than competing CMOS devices.


"Our latest AutoVision devices deliver the superior low-light performance and ultra compact package designers need to produce vivid high-definition images for the next wave of driver assistance applications," said Inayat Khajasha, senior product manager for Automotive Solutions at OmniVision. "With the industry's best responsivity of 12V/lux-sec, we're confident in our ability to meet the demand of new vehicle manufacturers, particularly as in-vehicle video continues to rise in popularity."

In-Vehicle Video Going Mainstream

Demand for in-vehicle video cameras is expected to rise as automotive manufacturers integrate video cameras in more mainstream vehicles*. According to Techno Systems Research (TSR), a third-party market research firm, the percentage of new vehicles with integrated cameras is projected to increase from ~20 percent in 2008 to nearly 70 percent in 2012. CMOS sensors are projected to represent the majority of unit sales, as CCD unit sales continue to decline.

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