Advanced Imaging


Industry News

Updated: November 6th, 2008 09:11 AM CDT

On2 Technologies and Zencoder Partner to Create On-Demand Video Encoding Service

via PRNewswire

The On2 encoding service will solve these problems by combining the performance of its Flix Engine software with the scalability, reliability, and low cost of Amazon EC2. Whether encoding dozens of videos to HD or thousands for the web, the new service will charge customers only a volume-based rate for the computing time that they use and no monthly subscription fees. In addition, On2 will provide carefully preset "encoding recipes" to ensure the best quality video output from Flix Engine with minimal configuration.

Zencoder will provide the web-based account management dashboard, job queuing & cloud scaling algorithms and REST web services API (accessible through any programming language) for the service.

The result will be higher quality-of-service and better video quality for customers while reducing publishing costs and eliminating in-house server deployment and maintenance headaches.

"As online video use grows, companies are discovering how expensive and complicated it is to convert large amounts of content to Flash, HD, mobile and other formats using traditional server hardware in-house," said Frank Galligan , General Manager, Applications and VP of Engineering at On2. "Video encoding requires a lot of computing power, so highly scalable virtual computing platforms like Amazon EC2 are ideal for on-demand encoding. Sites spend thousands of dollars and person hours on hardware, programming and administrative costs to encode video when they would rather devote those resources to their core business. Our service will help them do that."


The On2/Zencoder video publishing service will be available in early 2009.

About On2 Technologies and On2 Flix Engine

On2 creates advanced video compression technologies for desktop and wireless. Powering the video in many of today's leading web and mobile applications and devices, On2's customers include: Nokia, Infineon, Mediatek, Sony, Facebook, Brightcove, Move Networks, Adobe and Skype. On2 Technologies is headquartered in Clifton Park, NY USA. For more information please visit

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