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Updated: July 8th, 2008 05:26 PM CDT

MagnaChip Unveils Power Solutions at 3GSM World Congress

via PRNewswire

SEOUL , South Korea , Feb. 13 /PRNewswire/ -- MagnaChip Semiconductor, Ltd., a leading provider of analog and mixed signal semiconductor products for high volume consumer applications, today, announced that it will present four new power management products, for which samples are now available, at the 3GSM World Congress 2008 in Barcelona , Spain this week. These products include LDO regulator, Analog Switch IC for USB 2.0, and both a 30 and 40- volt Trench MOSFET for LCD television and mobile phone applications.

Sang Park , Chairman and CEO of MagnaChip Semiconductor, said, "We announced last November our entry to the power management market and have moved quickly to develop and market products as part of an overall strategy to leverage our leading analog and mixed signal technology platform to expand our market opportunity and meet more of our customers' needs. We are finding that our system level understanding of applications and strong customer relationships in Asia allow us to rapidly develop and customize products, as demonstrated by the speed with which we have developed these new products. We believe our entry to the market is timely, due to increasing market requirements for 'green,' energy-efficient products and applications."

The company's initial power management products are designed for applications such as mobile phones and LCD televisions and allow electronics manufacturers to achieve specific design goals of high efficiency and low standby power consumption. Going forward, MagnaChip expects to continue to expand its power solutions product portfolio through addition, for example, of more advanced DC-DC products.

Further, MagnaChip has built both its direct and indirect sales network for its new power solutions to facilitate rapid product distribution and has partnered with specialized packaging technology providers to deliver optimized solutions. MagnaChip's products will be manufactured on its 8-inch manufacturing lines, thus offering competitive value as compared to other solutions available in the market.

About MagnaChip Semiconductor

Headquartered in Seoul , South Korea , MagnaChip Semiconductor is a leading, Asia-based designer and manufacturer of analog and mixed-signal semiconductor products for high volume consumer applications, such as mobile phones, digital televisions, flat panel displays, notebook computers, mobile multimedia devices and digital cameras. The Company has a broad range of analog and mixed-signal semiconductor technology, supported by its 28-year operating history, large portfolio of registered and pending patents and extensive engineering and manufacturing process expertise. For more information, visit

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