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Updated: July 8th, 2008 05:26 PM CDT

MagnaChip Develops Low Power Consuming Backlight Control Algorithm for LCD Driver Chips

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Mr. Davis Mok , Vice President of Marketing in MagnaChip's Display Solutions Division, said, "Market demand for high resolution mobile displays requiring low power consumption technologies is growing rapidly. We expect that our new SMLC technology will allow us to continue to differentiate our products in the mobile handset market through provision of high quality products with enhanced performance to our customers."

About MagnaChip Semiconductor

Headquartered in Seoul , South Korea , MagnaChip Semiconductor is a leading, Asia-based designer and manufacturer of analog and mixed-signal semiconductor products for high volume consumer applications, such as mobile phones, digital televisions, flat panel displays, notebook computers, mobile multimedia devices and digital cameras. The Company has a broad range of analog and mixed-signal semiconductor technology, supported by its 28-year operating history, large portfolio of registered and pending patents and extensive engineering and manufacturing process expertise. For more information, visit http://www.magnachip.com.

Forward-Looking Statements:

Certain statements contained in this press release contain forward-looking statements regarding MagnaChip Semiconductor's operations, economic performance and financial condition. Although MagnaChip Semiconductor believes that the expectations reflected in these statements are reasonable, no assurance can be given that such expectations will prove to have been correct as a result of many factors, including those described in our annual report on Form 10-K for the year ended December 31, 2006 , which was filed with the Securities and Exchange Commission on March 30, 2007 .

CONTACTS: In Korea: In the U.S.: Youngjae Chang, PR Manager David Pasquale, EVP at The Ruth Group Tel: 82-2-3459-5884 Tel: +646-536-7006 youngjae.chang@magnachip.com dpasquale@theruthgroup.com

SOURCE MagnaChip Semiconductor Ltd.


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