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Updated: July 8th, 2008 05:26 PM CDT

MagnaChip Launches Industry First Fully Integrated Digital Auto Focus 3.2 Megapixel SoC CMOS Imaging Solution

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via PRNewswire

SEOUL , South Korea , Feb. 12 /PRNewswire/ -- MagnaChip Semiconductor Ltd.,a leading global designer, developer and manufacturer of image sensor solutions, mixed-signal and digital multimedia semiconductors, today,announced the launch of the industry's first Imaging System on a Chip (SoC) to incorporate both industry leading image sensor and pixel technology, image processing and a digital auto-focus engine.

The MC531EA is a 1/3.2" optical format 3.2 mega-pixel (2048 x 1536) CMOS sensor with integrated advanced image processing, a high speed 48-way SIMD processor which requires no external memory and can run enhanced depth offield (EDoF) and digital auto-focus (DAF) algorithms. The MC531EA makes use of MagnaChip's advanced 2.2um pixel technology which provides better signal tonoise performance than many 3.2MP products now coming to market. The MC521EA additionally features an on-board ARM7TDMI core that can be programmed with different algorithms for auto-function control, such as auto white balance with color temperature detection and tonal mapping, and auto exposure with scene dependent compensation.

"The features we have incorporated into the MC531EA single chip solutionare normally found in 3 chip solutions in digital still cameras," said JasonHartlove, Senior Vice President of the Imaging Solutions Division. "While 3 mega-pixel cameras are leading edge for handset implementations, designs todayrequire expensive multi-chip solutions with large, power hungry moving actuators which attempt to mimic the functionality of Digital Still Cameras(DSCs). MagnaChip, has gone beyond the DSC capabilities by integratingsupport for new technologies such as digital auto-focus, all within a singlechip solution that does not require any external components. This eliminates the need for an actuator, making it easier for manufacturers to create smallform factor, mechanically robust solutions with a lower total system cost."

The MC531EA also provides multiple GPIOs which can be programmed to support Strobe or other functions as required by an OEM.

Sang Park , Chairman and CEO of MagnaChip, said, "The launch of this newgeneration of imaging solutions marks an important milestone in MagnaChip's recovery and return to growth. These products offer distinctive, market-leading features and address a critical, growing segment of the market. Weexpect these products to drive growth in our imaging solutions business in2007 and beyond, and importantly, to continue to launch similar products with distinctive features targeted at high growth markets in our imaging and other businesses going forward."

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