Advanced Imaging


Industry News

Updated: July 8th, 2008 05:26 PM CDT

Panasonic Adds Pixels and Power to Lumix Digital Camera Line

via PRNewswire

Each camera accepts large-capacity SDHC memory cards for extra shooting convenience and flexibility. Powered by two of Panasonic's original, extended-life Oxyride dry cell batteries, the DMC-LZ7 can take approximately 250 shots and LZ6 260 shots (CIPA) on one battery charge.

Additional features and benefits of the DMC-LZ7 and DMC-LZ6 include:

Wide-Aspect VGA Motion Images: In addition to recording standard VGA (640x 480) motion images at 30 frames per second, the DMC-LZ7 and DMC-LZ6 can record stunning wide-aspect VGA (848 x 480) motion images at 30 frames per second. These 16:9 motion pictures look extremely impressive on a wide-screen TV.

Five Auto Focus Modes: To match the shooting situation and subject's position, the user can select from five auto-focusing methods: 5-point, 3-point high-speed, 1-point high-speed, 1-point normal-speed, and spot. As withall powerful zoom models in the Lumix family, the DMC-LZ7 and DMC-LZ6 lead the industry with their short AF time, especially in the 1 point high-speed AF, achieving quick, smooth operation.

* Extended Shooting with Panasonic's Oxyride AA Batteries: The DMC-LZ7 and DMC-LZ6 run on two AA batteries, which can be purchased anywhere. Each camera also comes with two Panasonic Oxyride AA batteries, which let you take around 65 percent more shots than you can with ordinary alkaline batteries. The Oxyride batteries let you take around 250 shots (LZ7) or 260 shots (LZ6) (CIPA). * More Scene Modes for More Image Options: A total of 18 scene modes, including the new Pet and Sunset modes, make it easy to get beautiful photos in a range of photographic situations. Three of the modes -- Sports, Baby and Pet -- apply Panasonic's Intelligent ISO Control to help capture crisp, blur-free photos even if the subject moves as you shoot. * Fun Continues Even When the Shooting Is Done: With Direct Print mode, users simply turn the mode dial on the camera top, plus the USB cable to a Pictbridge-compatible printer, and in one push, print beautiful photos. And, with the optional Panasonic DMW-SDP1 HDTV Photo Player, it's easy to have a slide show of Lumix images in 1080i high-definition quality. It also allows playback of wide-aspect VGA (848x 480) motion images that fit an HDTV's 16:9 screen. * Both cameras will ship in February 2007 with a MSRP of $199.95 for the LZ7 and $179.95 for the LZ6. About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America , the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Information about Panasonic products is available at company information for journalists is available

DMC-LZ7 / DMC-LZ6 Specifications DMC-LZ7 / DMC-LZ6 Dimensions (W x H x D) Approx. 98.5 x 62.3 x 33.1 mm (3.88 x 2.45 x 1.30 inch) Weight DMC-LZ7: Approx. 184g. (0.40lb) Approx 230g with Battery and SD Memory Card (0.51lb) DMC-LZ6: Approx. 180g. (0.39lb) Approx 226g with Battery and SD Memory Card (0.50lb) Camera Effective Pixels 7.2 Mega pixels Image Sensor 1/2.5", 7.38 Mega Total Pixels CCD Primary Color Filter Optical Zoom 6x Extra Optical Zoom 4:3 Aspect Ratio:7.2x for 5Mega, 9.0x for 3Mega, 2Mega, 1Mega, 0.3Mega 3:2 Aspect Ratio: 9.0x for 2.5Mega 16:9 Aspect Ratio: 9.0x for 2Mega Digital Zoom 4 x (Max. 24 x combined with Optical Zoom without Extra Optical Zoom) (Max. 36x combined with Extra Optical Zoom) Focal Length f=6.1-36.6mm (35mm Equiv.: 37-222mm) Lens LUMIX DC VARIO 8 elements in 7 groups (2 Aspherical Lenses / 3 Aspherical surfaces) Aperture Wide: F2.8 / F8.0 (2 steps) Tele: F4.5 / F13 (2 steps) Optical Image Stabilizer MEGA O.I.S. (Mode1/ Mode2) Focusing Area Normal: wide 50cm/Tele 120cm - infinity Macro / Simple mode / Intelligent ISO / Motion picture : wide 5cm/Tele 50cm - infinity AF Metering 1-point/1-point high speed/3-point high speed/ 5-point/Spot Focus Auto Focus System, Normal/Macro (Dial) AF Assist Lamp Yes ISO Sensitivity Auto / 100 / 200 / 400 / 800 / 1250(High Sensitivity Mode : 3200) White Balance Auto / Daylight / Cloudy / Shade / Halogen / White Set White Balance Adjustment (150K step, -1500 - +1500 K) (except for auto set) Exposure Program AE Exposure Compensation 1/3 EV step, -2 - +2 EV Backlight Compensation Yes (at simple mode) Light Metering Intelligent Multiple Scene Mode Dial: Simple, Normal picture, Macro, SCN (Portrait, Soft Skin, Scenery, Sports, Night Portrait, Night Scenery, Food, Party, Candle, Fireworks, Starry Sky, Beach, Aerial photo, Snow, High sensitivity, Baby1, Baby2, Sunset, Pet), Motion Picture, Playback, Print, Intelligent ISO Shutter Speed 8-1/2000 sec Starry Sky Mode : 15, 30, 60sec. Self Timer 2sec / 10sec Auto Review 1sec, 3sec Review 1x / 4x / 8x Color Mode Natural, Standard, Vivid, Black & White, Sepia, Recording Format Still Image: JPEG(Design rule for Camera File system, based on Exif 2.21 standard), DPOF corresponding Motion picture: QuickTime Motion JPEG Recording Image Size 4:3 Aspect Ratio: 3072 x 2304 pixels, 2560 x 1920pixels, 2048 x 1536 pixels, 1600 x 1200 pixels , 1280 x960 pixels, 640 x 480 pixels 3:2 Aspect Ratio: 3072 x 2048 pixels, 2048 x 1360 pixels 16:9 Aspect Ratio: 3072 x 1728 pixels, 1920 x 1080 pixels Image Quality Fine / Standard Motion Picture 4:3 Aspect Ratio: 640 x 480 pixels, 320 x 240 pixels 30 fps, 10 fps 16:9 Aspect Ratio: 848 x 480 pixels 30 fps, 10 fps Unlimited consecutive shooting Yes Easy Zoom / Zoom Resume Yes / - Real-time histogram Yes Composition Guide line Yes (2 patterns) Built-in-Memory 27MB Scene Mode Help Screen Yes Auto Angle Detection Yes Travel Date / World Time Yes / Yes Date Stamp Yes Built-in-Flash Auto, Auto/Red-eye Reduction, Forced On, Forced Off 0.5 - 5.4m (Wide/ISO Auto), 0.5 - 3.3m (Tele/ISO Auto) LCD Monitor DMC-LZ7: 2.5" Polycrystalline TFT LCD Display (115K Pixels) DMC-LZ6: 2.0" Polycrystalline TFT LCD Display (86K Pixels) Field of View : approx. 100% High angle mode Playback mode 25-thumbnail display, 9-thumbnail display, calendar display, zoomed playback (16x max.), image rotation, Slide show (duration is adjustable, also manual controllable), Playback of favorite pictures Resizing (selectable number of pixels), trimming, protection, DPOF print setting OSD language English, Dutch, French, Italian, Spanish, Japanese Recording Media Built-in Memory, SD Memory Card, SDHC Memory Card, MultiMediaCard Microphone DMC-LZ7: Yes / DMC-LZ6: No Interface DMC-LZ7: DC Input, AV Output (NTSC/PAL), USB DMC-LZ6: DC Input, Video Output (NTSC/PAL), USB Direct Print PictBridge Power AA Oxyride Battery (Included), AA Ni-MH Rechargeable Battery (Optional) AA Alkaline Battery (Optional), AC Adaptor (Input: 110-240V AC) (Optional) Battery life (approx.) DMC-LZ7: 250 pictures (CIPA standard) with included AA Oxyride Battery*1 DMC-LZ6: 260 pictures (CIPA standard) with included AA Oxyride Battery*1 Included Software LUMIX Simple Viewer, PhotofunStudio -viewer- ArcSoft (PhotoImpression/PhotoBase) USB Driver Standard Accessories AA Oxyride Battery x 2, AV Cable, USB Connection Cable, Strap, CD-ROM

SOURCE Panasonic Consumer Electronics Company

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