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Updated: July 8th, 2008 05:26 PM CDT

Pixelplus Announces Strategic Design Win from A World Leading Designer and Manufacturer of Hardware, Software, and Electronic Components for Toys and Games

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As a fabless semiconductor company, Pixelplus is focused on creatingproprietary design technologies to develop CMOS image sensors with sharp, colorful and enhanced image quality, size efficiency, and low power consumption.

Forward Looking Statement

This press release contains certain statements, including statements regarding the performance, achievements and capabilities of and demand for Pixelplus' PO2010, PO3030, and PO3130 CMOS image sensors, that are nothistorical in nature but are "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally can be identified by the useof forward-looking terminology, such as "may," "will," "expect," "intend,""estimate," "anticipate," "believe," "project," or "continue" or the negativeof such words or other similar words. Pixelplus cautions readers thatforward-looking statements are based on the Company's current expectations,estimates, and assumptions about our company and our industry, and are subjectto a number of risks and uncertainties. These risks and uncertainties, whichcould cause the forward-looking statements and Pixelplus' results to differmaterially, include, without limitation: potential errors, design flaws orany other problems with the PO2010, PO3030, and PO3130 CMOS image sensors; risks associated with building customer acceptance of and demand for thePO2010, PO3030, and PO3130 CMOS image sensors; the development of the marketfor CMOS image sensors in the camera phone market, as well as in markets forother mobile applications incorporating image sensors; the rapid changes intechnical requirements for camera phone products; competitive risks; as wellas any other risks detailed from time to time in Pixelplus' filings and reports to the U. S. Securities and Exchange Commission. Pixelplus expressly disclaims any obligation to update information contained in any forward-looking statement whether as a result of new information, future events orotherwise.

Contact: Stephen Cho Pixelplus Co., Ltd. 5th Floor, Intellige I, KINS Tower 25-1 Jeongja-dong, Bundang-gu, Seongnam-si Gyeonggi-do 463-811, Republic of Korea +82-31-600-5310 OR Taylor Rafferty: London -- Laura Martin at +44 (0)20 7614 2900 New York -- Allon Bloch at +1 212 889 4350 Seoul -- Min Kim at +82 (0)2 2000 5753 Tokyo -- Yuhau Lin at +81 (0)3 5444 2730 Email pixelplus@taylor-rafferty.com

SOURCE Pixelplus Co., Ltd.


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