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Updated: July 8th, 2008 05:26 PM CDT

Pixelplus Launches Enhanced 1/4.2 Inch PlusPixel(TM) 1.3 Megapixel 'System-On-A-Chip' Image Sensor with Its New Foundry Partner

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About Pixelplus Co., Ltd.

Pixelplus is a South Korea-based developer of high-performance, high-resolution and cost-effective CMOS image sensors for use primarily in mobile camera phones. In addition to mobile phones, Pixelplus provides CMOS imagesensors and SoC solutions for use in personal computer cameras and surveillance system applications.

As a fabless semiconductor company, Pixelplus is focused on creatingproprietary design technologies to develop image sensors with sharp, colorfuland enhanced image quality, size efficiency and low power consumption.

Forward Looking Statement

This press release contains certain statements, including statementsregarding the performance, achievements and capabilities of and demand for the PlusPixel(TM) PO5130 image sensor, that are not historical in nature but are"forward-looking statements" within the meaning of the "safe-harbor"provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally can be identified by the use of forward-lookingterminology, such as "may," "will," "expect," "intend," "estimate,""anticipate," "believe," "project," or "continue" or the negative of suchwords or other similar words. Pixelplus cautions readers that forward-lookingstatements are based on the Company's current expectations, estimates andassumptions about our company and our industry, and are subject to a number ofrisks and uncertainties. These risks and uncertainties, which could cause theforward-looking statements and Pixelplus' results to differ materially,include, without limitation: potential errors, design flaws or any otherproblems with the PlusPixel(TM) PO5130 image sensor; risks associated withbuilding customer acceptance of and demand for the PlusPixel(TM) PO5130 imagesensor; the development of the market for CMOS image sensors in the cameraphone market, as well as in markets for other mobile applicationsincorporating image sensors; the rapid changes in technical requirements forcamera phone products; competitive risks; as well as any other risks detailedfrom time to time in Pixelplus' filings and reports to the U. S. Securitiesand Exchange Commission. Pixelplus expressly disclaims any obligation toupdate information contained in any forward-looking statement whether as aresult of new information, future events or otherwise.

Contact: Shane Y. Hong Pixelplus Co., Ltd. 5th Floor, Intellige I, KINS Tower 25-1 Jeongja-dong, Bundang-gu, Seongnam-si Gyeonggi-do 463-811, Republic of Korea +82-31-600-5300 OR Taylor Rafferty: London - Erin Gordon at +44 (0)20 7614 2900 New York - Rebecca Lohse at +1 212 889 4350 Seoul - Min Kim at +82 (0)2 2000 5753 Tokyo - Yuhau Lin at +81 (0)3 5444 2730 Email - pixelplus@taylor-rafferty.com

SOURCE Pixelplus Co., Ltd.


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