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Updated: July 8th, 2008 05:26 PM CDT

Pixelplus Unveils New Image Recognition 'System-On-A-Chip'

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About Pixelplus Co., Ltd.

Pixelplus is a South Korea-based developer of high-performance, high-resolution and cost-effective CMOS image sensors for use primarily in mobile camera phones. In addition to mobile phones, Pixelplus provides CMOS image sensors and SoC solutions for use in personal computer cameras and surveillance system applications.

As a fabless semiconductor company, Pixelplus is focused on creating proprietary design technologies to develop image sensors with sharp, colorfuland enhanced image quality, size efficiency and low power consumption. Forward Looking Statement

This press release contains certain statements, including statements regarding the performance, achievements and capabilities of and demand for the PM1001, that are not historical in nature but are "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally can beidentified by the use of forward-looking terminology, such as "may," "will,""expect," "intend," "estimate," "anticipate," "believe," "project," or"continue" or the negative of such words or other similar words. Pixelpluscautions readers that forward-looking statements are based on the Company'scurrent expectations, estimates and assumptions about our company and ourindustry, and are subject to a number of risks and uncertainties. These risksand uncertainties, which could cause the forward-looking statements andPixelplus' results to differ materially, include, without limitation:potential errors, design flaws or any other problems with the PM1001; risksassociated with building customer acceptance of and demand for the PM1001; thedevelopment of the market for CMOS image sensors in the camera phone market,as well as in markets for other mobile applications incorporating imagesensors; the rapid changes in technical requirements for camera phoneproducts; competitive risks; as well as any other risks detailed from time totime in Pixelplus' filings and reports to the U. S. Securities and ExchangeCommission. Pixelplus expressly disclaims any obligation to updateinformation contained in any forward-looking statement whether as a result ofnew information, future events or otherwise.

Contact: Shane Y. Hong Pixelplus Co., Ltd. 5th Floor, Intellige I, KINS Tower 25-1 Jeongja-dong, Bundang-gu, Seongnam-si Gyeonggi-do 463-811, Republic of Korea +82-31-600-5300 OR Taylor Rafferty: London - Erin Gordon at +44 (0)20 7614 2900 New York - Rebecca Lohse at +1 212 889 4350 Seoul - Min Kim at +82 (0)2 2000 5753 Tokyo - Yuhau Lin at +81 (0)3 5444 2730 Email - pixelplus@taylor-rafferty.com

SOURCE Pixelplus Co., Ltd.


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