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Updated: July 8th, 2008 05:26 PM CDT

Panasonic Announces Availability of the Lumix DMC-L1 in The United States

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By incorporating advanced imaging and power management with its Venus Engine LSI, optical image stabilization, and Leica lenses, Panasonic hascreated a premium line of digital cameras, now led by the DMC-L1.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America , the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations.Information about Panasonic products is available at www.panasonic.com.Additional company information for journalists is available atwww.panasonic.com/pressroom.

Extended Notes

A pleasure to hold and use

The DMC-L1 design reflects Panasonic's diligent pursuit of more than just high functionality. A shutter speed dial on the camera top enhances the user's sense of control. An aperture ring, along with a focus ring and zoom ring, is provided on the LEICA D VARIO-ELMARIT 14-50mm/F2.8 ASPH lens. These rings andthe shutter dial combine to give the user quick, intuitive camera control for comfortable shooting in a range of situations. With the DMC-L1, users experience the responsive, satisfying performance that one would expect in afinely crafted camera.

The DMC-L1 also offers a high-grade appearance and high reliability and durability thanks to the use of a lightweight, high-rigidity magnesium alloy for the camera body. The body periphery and grip are covered with a textured, simulated leather that helps ensure a secure, slip-free hold.

Superb image rendering

The LEICA D VARIO-ELMARIT lens, the first interchangeable lens designed specifically for digital cameras to bear the Leica name, is a standard zoomlens developed jointly by and combining the optical technologies of Leica Camera AG and Panasonic. A new set of quality standards were createdspecifically for this lens, to ensure that it would bring out the best performance of the camera it is coupled with.


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