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Updated: July 8th, 2008 05:26 PM CDT

Sony Enters the D-SLR Camera Market With Innovative Technologies to Expand the Creative Possibilities

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Convenience and Simplicity

The alpha camera also features eye-start auto focus, which starts focusing your picture before you even press the shutter; a 2.5-inch Clear Photo LCDPlus(TM) screen for wide-angle viewing and exceptional color reproduction; JPEG and RAW file format support; and a comfortable camera grip with easily-accessible function and mode dials.

There is a slot for CompactFlash Type I/II and Microdrive(R) media cards. The camera also accepts Memory Stick PRO(TM) and Memory Stick PRO Duo(TM)media cards through a supplied adaptor.

The DSLR-A100 camera body will be available for about $900. TheDSLR-A100K kit, which includes the camera body along with an 18-70mm zoomlens, will be available for about $1,000. Both ship in July and will beavailable at SonyStyle.com, Sony Style retail stores(www.sonystyle.com/retail), and authorized dealers nationwide. Pre-orders begin online today at www.sonystyle.com/dslr.

Full-service product support for the alpha DSLR-A100 system will be available at http://esupport.sony.com. Sony is also offering service toformer Konica-Minolta customers. More service information is available atwww.esupport.sony.com/EN/KM/service.html.

For online support, such as drivers and other documents, former Konica-Minolta users can also visit http://ca.konicaminolta.com/support/index.html.


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