Advanced Imaging


Industry News

Updated: July 8th, 2008 05:26 PM CDT

Sony Enters the D-SLR Camera Market With Innovative Technologies to Expand the Creative Possibilities

via PRNewswire
Convenience and Simplicity

The alpha camera also features eye-start auto focus, which starts focusing your picture before you even press the shutter; a 2.5-inch Clear Photo LCDPlus(TM) screen for wide-angle viewing and exceptional color reproduction; JPEG and RAW file format support; and a comfortable camera grip with easily-accessible function and mode dials.

There is a slot for CompactFlash Type I/II and Microdrive(R) media cards. The camera also accepts Memory Stick PRO(TM) and Memory Stick PRO Duo(TM)media cards through a supplied adaptor.

The DSLR-A100 camera body will be available for about $900. TheDSLR-A100K kit, which includes the camera body along with an 18-70mm zoomlens, will be available for about $1,000. Both ship in July and will beavailable at, Sony Style retail stores(, and authorized dealers nationwide. Pre-orders begin online today at

Full-service product support for the alpha DSLR-A100 system will be available at Sony is also offering service toformer Konica-Minolta customers. More service information is available

For online support, such as drivers and other documents, former Konica-Minolta users can also visit

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